Smart retail network
Retail that works harder for brands.
Pink in Public's smart retail ecosystem is two things at once: everyday retail infrastructure across Singapore, and a network of media touchpoints where brands can be seen, discovered and bought.
Our smart retail network
Where you'll find us across Singapore.
Reach consumers beyond the feed.
PIP's smart retail network connects brands with consumers through physical retail, digital screens and automated commerce across Singapore.
From residential communities and workplaces to lifestyle and commercial environments, our network gives brands opportunities to build visibility where consumers live, work, shop and purchase.
What is SmartMart?
Smart Retail. Open 24/7.
SmartMart is an AI-powered, cashless retail concept designed to make everyday shopping faster and more convenient.
Located within residential, workplace and commercial environments, SmartMart brings snacks, drinks, ready-to-eat meals and everyday essentials closer to consumers through unmanned smart retail stores and vending solutions.
But SmartMart is more than a place to purchase products. It also creates a physical touchpoint where brands can be seen, discovered and experienced.
Why SmartMart for brands?
Be present where purchasing happens.
Unlike traditional digital advertising, SmartMart places brands directly within real-world consumer environments.
- 01
Build visibility
Feature campaign creatives across digital screens and smart retail locations.
- 02
Drive product discovery
Place selected products directly within SmartMart for consumers to discover and purchase.
- 03
Connect online + offline
Use QR codes, promotions and campaign activations to direct consumers from physical locations to online platforms.
- 04
Reach relevant communities
Activate campaigns across residential, workplace and other selected environments based on suitability and availability.
How brands can work with us
Three ways into the network.
01 — Digital media
Already have an advertisement?
Deploy your campaign across selected PIP smart retail screens and physical media touchpoints.
Suitable for: Brand awareness · Product launches · Promotions · Events · Apps · Services
02 — Product exposure
Put your product closer to consumers.
Selected brands may place products within SmartMart locations for retail exposure, sampling, promotional campaigns or market testing. Availability is subject to product and location suitability.
03 — Integrated campaigns
Combine physical media with PIP's creator and content capabilities.
- Creator content
- UGC production
- Commercial videos
- Digital screen exposure
- Smart retail placement
- QR-led activations
- Product launches
Reach consumers through Pink in Public's growing network of digital screens across smart retail locations in Singapore — placed where people live, work and spend.
Enjoy 24/7 visibility, hyperlocal targeting, flexible creatives and QR-enabled campaigns designed to drive awareness, traffic and enquiries.
OOH advertising
Turn every vending machine into a brand touchpoint.
Our OOH advertising placements use high-visibility sticker wraps and branded panels on vending machines to keep your brand seen throughout the day.
Placed across residential, workplace and high-traffic locations, they offer constant physical exposure, strong local visibility and repeated brand recall.
Our network
A growing smart retail ecosystem across Singapore.
Our wider smart retail ecosystem includes automated vending, SmartMart locations, digital screens and other physical retail touchpoints across residential, workplace and commercial environments.
Campaign locations are recommended based on:
- Target audience
- Location suitability
- Campaign objectives
- Media availability
- Product category
Rather than offering brands a fixed list of screens, we build campaigns around the locations and formats that best suit each brief.
What you can expect
For physical media campaigns, PIP can provide:
- Campaign scheduling
- Content deployment
- Selected location details
- Proof-of-play / deployment confirmation
- Campaign activation photos
- Deployment summary
Additional audience, footfall or location performance information may be provided where verified data is available.
How it works
Four steps to going live.
- 01
Tell us your campaign objective
Brand awareness, product exposure, launch, promotion or market entry.
- 02
We recommend suitable touchpoints
Based on audience, location, availability and campaign requirements.
- 03
Your campaign goes live
Across the agreed SmartMart and smart retail placements.
- 04
Receive deployment confirmation
With location and campaign activation details.
Take your brand off the feed
Put it where consumers are.
Whether you're looking for digital visibility, product exposure or a campaign that connects online content with physical retail, PIP can build a solution around your brand.